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WMT Recaps the New Version of Google Analytics
You might have noticed the new version of Google Analytics which is currently being rolled out. Google Analytics v5 will become the default for all users over the next few weeks. Google will also be...
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Web Analytics Friday Funny
I shared this Google Analytics video with my UCSB Extension Web Analytics class and I thought it was a good Friday funny to share with you. I think we all know the sickness – paralysis from analysis –...
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Data Diva Tip: Review Qualitative Data
A recent blog post by The Business Therapist, Paul Foster, called ‘Non-Google Analytics‘ reminded me of an important lesson that I teach in my Web Analytics classes. Marketing Rx of the day: Review...
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Tips to Grow Your Brand from the NRF 2013 Retail Show
Our friend, D, recently shared the 2013 State of Retailing Online report results with the WMT team. The data report comes from Shop.org and Forrester and the results were released at the National...
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No Excuse for Neglecting Analytics
Confession Session: I fell off the “reviewing web analytics” wagon. I am embarrassed to admit that MONTHS had gone by since I reviewed www.WebMarketingTherapy.com‘s data and over a YEAR since I...
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New Organic Tweet Analytics
New organic insights are now available on Twitter. They positioned it for advertisers, but we’ve researched it and even if you’re not advertising on Twitter, you can still glean some great information...
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